MUN’s Marine Institute launches new brand campaign

October 4, 2013

Memorial University’s Fisheries and Marine Institute (MI) has launched a new marketing and branding campaign with the message, “It’s a Big World. Be at the Centre of It.” The campaign features photos of MI alumni in career positions attained since graduating, and highlights 3 areas of MI’s strength: the world-class facilities and programs, the balance of sea- and land-based career opportunities, and extensive connections to industry and alumni. The campaign has been launched with a new view book, lure piece, parent and guidance counsellor resource book, and poster and exhibition display, and over the fall and winter the campaign will spread to YouTube, Facebook, and transit and cinema advertising across NL and parts of Atlantic Canada. MI News