New, affordable data tools for Strategic Enrolment Management

March 9, 2009

Academica Group has announced several enhancements to this year's University/College Applicant Study™, which will survey more than 200,000 applicants to scores of participating colleges and universities across Canada and the US, gathering quantitative data on their perceptions of institutional brands, their consideration sets, decision-making processes, and the use and influence of media sources and recruitment communication channels. The UCAS™ is now part of a suite of data tools for Strategic Enrolment Management (SEM) called "Admission Analytics," including bundled pricing for the UCAS™, ADS™ (Acceptance Declined Survey), and SkoolPool™. These SEM tools are designed to enable institutions to understand and verify which messages and communication channels provide the best ROI, and enable enrolment specialists to cut costs by directing their spending where it is most effective. Overview of Admissions Analytics (PDF) | Contact bruce [at] academicagroup.com (Bruce Thompson) for more information