New brand for Georgian College's automotive business school

February 21, 2012

Georgian College's Automotive Business School of Canada, formerly known as the Canadian Automotive Institute, unveiled its new brand at the Toronto Auto Show on Friday. "The rebrand is about better representing students," says a second-year automotive marketing student. "This new brand illustrates our passion, dedication and drive. We are represented as professional individuals working toward taking over the industry, and that is what we intend to do." It was suggested during the rebranding process to change the name to Automotive Business School of Canada and establishing it as a business school to avoid the confusion some prospective students may have about it being a technical school rather than a business school. Georgian College News Release | Automotive Business School of Canada website