New brand for UWO

January 26, 2012

Yesterday marked the virtual launch of the University of Western Ontario's new visual identity. Among the most prominent changes is that the institution will now be referred to as "Western University," or simply "Western." The name draws from UWO's rich history, which was founded by Bishop Isaac Hellmuth as Western University of London Ontario in 1878. "The University of Western Ontario" will remain the legal name of the institution. The new visual identity sees the university transition from the University College tower logo in favour of an updated version of the shield that appears in UWO's coat of arms. Repositioning the stag opposite the demi lion in the coat of arms allows UWO to include a maple leaf. The institution has kept its signature purple colour, although the shade has been tweaked to make it darker and richer. UWO News Release | London Free Press | Brand website