New Facebook tool measures writing on the walls

April 17, 2008

Facebook Lexicon Tool

One of the best arguments for jumping onto the social media band wagon is that the game will go on, whether or not you choose to play.  Maybe your school is already "officially" on Facebook, or maybe it has been decided that now is not the time for your institution.  Regardless, it might be informative to pop by Facebook's newest tool.  The "Lexicon" tool trolls all the "walls" of Facebook to find whatever keyword you tell it to (perhaps the name of your institution).  This is just one way to get an impression of the buzz surrounding your school's brand -- now if only they would let us read the wall posts!  Facebook Blog | Lexicon Tool