New Zealand launches racy international recruitment ads

April 15, 2008

In late 2007, Education New Zealand launched an ad campaign and web portal promoting NZ as "the education destination of choice for young couples keen to move away from the watchful eye of their parents."  The almost wordless videos show young couples in racy situations who are then interrupted by their parents. Superimposed headlines at the end read: "Get further away from your parents. Study in New Zealand. You'll go far." The portal helps students pick a NZ school based on program, area, and their preference for snow, surf or city buzz.  It also includes a "Canadian Blog" section.  Hot Tub spot |   New Zealand Educated (with thanks to a reader at SMU!)

NZ Chopsticks ad