OCADU unveils new marketing campaign and website

October 15, 2014

OCAD University has launched a new marketing campaign, inviting potential students to “turn what you love into a future.” The campaign will be unrolled this week in Toronto’s subway stations and transit shelters, and online through social media and on targeted websites. It features images of the Sharp Centre for Design and the tagline “overactive imaginations are a good thing.” The campaign is meant to highlight OCADU’s Digital Futures program, which merges art, design, computing and business skills. The campaign is also designed to drive traffic to OCADU’s new website, which was developed with input from the OCADU community. “Creative thinking and problem-solving skills are what employers are looking for in the workforce,” said President Sara Diamond. “Active, collaborative and experiential learning are intrinsic to all of our programs and nurture these competencies.” OCADU News Release