Ontario CGAs Launch Recruitment Website

October 11, 2006

Ontario’s Certified General Accountants hope to lure prospective students to www.nameyourneed.org with $2,500 in scholarships, digital video testimonials, Q&As about accounting careers, and a six-month advertising campaign in print and online. The website targets four groups: university students, college students, internationally-trained professionals, and current accounting/finance professionals. A key advantage is that “students earn a living while working towards their accounting designation.” (Media release at http://www.newswire.ca/en/releases/archive/October2006/10/c6421.html )