Podcasts no longer for the young alone:

May 22, 2007

Boys are reportedly almost twice as likely to download podcasts as their female peers. 63% of the 18-24 year old podcast audience is male.  18-24 year olds in general account for 29% of the overall audience.  A study of October 2006 podcast downloads revealed that 54% of the podcast audience is in fact 35-54 years of age. Biz Report