Podcasts no longer for the young alone:
May 22, 2007
Boys are reportedly almost twice as likely to download podcasts as their female peers. 63% of the 18-24 year old podcast audience is male. 18-24 year olds in general account for 29% of the overall audience. A study of October 2006 podcast downloads revealed that 54% of the podcast audience is in fact 35-54 years of age. Biz Report
