The post-crisis debrief: six steps for your communications team

November 2, 2016

While a crisis puts an institution under scrutiny and creates a frenzy of activity on campus, Jamie Kelly argues that “how the post-crisis phase is handled is of equal—if not greater—importance for the long-term health of your institution.” Kelly discusses six clear steps for communications professionals to follow after a crisis has concluded on campus. These include reviewing and debriefing on the way the crisis was handled, making any necessary adjustments to the crisis plan, determining next steps, and creating a proactive communications strategy to help move the institution forward. Kelly also advises communications members to pay close attention to both the institutional community and to social media for any new or lingering situations that could hurt or help the school's cause. Inside Higher Ed