Presidents must take ownership of their institution’s brand: Sickler

August 19, 2019

“Organizing and reinforcing your stakeholders’ positive perceptions about your school by the way you and your college or university community members act and talk about your school will help create a healthy, efficient, effective, and optimistic culture whose members are eager to follow your lead toward a bright future,” writes Eric Sickler. The author notes that this point goes especially for prospective stakeholders whose perceptions of an institution are yet to be shaped, and offers presidents tips on how to make sure they use every opportunity to communicate a clear and consistent brand for their school. Inside Higher Ed (International)