The print vs online document debate

October 3, 2007

An article in this month's University Business presents the results of an informal survey of PSE marketing professionals, finding that most institutions provide most documents in both print and online versions, although news material is most likely to be provided online only. Colleges and universities are spending more on web and less on print, and web is preferred as a medium to reach current students on campus. About 47% of schools still offer only print versions of their annual viewbook.