Professors More Engaged in Recruitment

October 19, 2006

When applicants visit a campus, many want to meet with a faculty member, and the quality of that meeting can make or break their institutional choice. Faculty members shouldn't become salespeople, of course, but when one prof took his daughter on campus visits, he was astounded by the rudeness of his peers at other institutions. It was a miracle when faculty members even showed up for scheduled appointments! His daughter "is picking a college because she established a personal relationship with a professor whom she felt she could trust." His article, in the Chronicle of Higher Ed, urges professors to "treat potential students the same way we would want colleagues at other institutions to treat our own children." Chronicle of Higher Ed (subscription required)