PSE institutions using more social media in fundraising campaigns

October 23, 2013

PSE institutions around the world are increasingly using Facebook, Twitter and other social networks to raise money, steward donors and connect with their community, reveal study results released this week by the Council for Advancement and Support of Education. The survey asked more than 1,000 respondents about the social tools they are using -- how they use them, challenges they face and what they expect as return on investment. 54% of respondents said they have used social media in a campaign, up from 41% in 2012. 29% of those respondents said that they use social channels in three-quarters or more of their campaigns. 97% of respondents said they use Facebook the most in campaigns. 34% of respondents reported having full-time social media employees on their staff, up from 24% last year. CASE News Release | Survey Results