PSE marketers plan to spend more online

December 8, 2007

A survey of 100 non-profit PSE marketers conducted at the AMA conference in San Diego found that institutions are not "doing enough" online. 42% of schools surveyed attributed the majority of qualified leads to online campaigns, but only 35% spend more than one-fifth of their marketing budget online. Half intend to spend more online in 2008, and none say they will spend less. 81% said social networks "would be helpful for enrolment," and 76% said social networks would help with retention.