RDC recruitment campaign allows prospective students to test gut factor

April 18, 2011

Red Deer College sees its spring recruitment campaign, "You've Got Guts," as a way to address the desire to make the right choices and not fail, says the college's director of marketing, communications, and student recruitment. The college is challenging prospective students to push their boundaries, and the campaign does it in a fun way, she says. At gotguts.ca, players can test their gut factor and enter to win a draw for $5,000 toward tuition if they enrol within the next 2 years. The site calculates an individual's gut factor based on choices made in several scenarios -- players must decide, for example, if they'd rather wax their body hair or admit to being a Justin Bieber fan. The multi-media campaign runs until June 30 in central Alberta. RDC News Release | "You've Got Guts" creative samples | gotguts.ca