Red Deer College launches "college is better" campaign

April 22, 2008

Alberta's Red Deer College has launched their first multi-channel recruitment advertising campaign. With wry headlines like "Playing scratch and win tickets isn't a career path," the campaign features the tagline, "Dreams are good. College is better." The campaign, which is targeting Calgary and Edmonton markets, stresses a positive difference between college and university: seats still open at RDC for fall classes while other institutions are reaching capacity, and credit-card payment options, while many universities are rejecting credit card payments. RDC News Release