Report compares Facebook to infectious disease, predicts its decline

January 31, 2014

A research paper by 2 Princeton University researchers compares social networks such as Facebook to an infectious disease, and abandonment of the platforms to recovery. The study also predicts that Facebook, which is “just beginning to show the onset of an abandonment phase” will lose 80% of its users by 2017. Facebook CFO David Ebersman recently announced that the social network has seen a decrease in daily usage among teens. However, many academics have weighed in on the study, finding the comparison between social networks and diseases odd. Globe and Mail writer David Milstead pointed out several flaws in the researchers’ methodology, including the fact that they used a Google search rather than Facebook’s public user data. Globe and Mail | Study Abstract