The rise of strategic planning on campuses

October 28, 2007

Corporate-style strategic plans have become increasingly popular for academic institutions in recent years, and particularly at for-profit institutions like Capella University, which are "ahead of the curve." Governing boards love the way a good strategic plan sets long-term objectives, sets measurable goals, and focuses limited budgetary resources. The key to an effective strategic plan is to avoid "boilerplate mission statements," and focus externally, on an honest assessment of how the institution relates to the competition. And why do all strategic plans have to be called "Vision for Excellence"??