Rotman adds video component to application process

October 12, 2012

The University of Toronto's Rotman School of Management has supplemented its standard written application with a video component. Rotman's new video applications require candidates to respond to 20 random questions about their interests, passions, and personality. "They're sort of first-date conversation, getting-to-know-you questions," says the school's recruitment director. "There shouldn't be any preparation needed." Applicants have 60 seconds to ponder their answer and 90 seconds to respond. Applicants do not have the chance to change their answer. Candidates must still write 2 short essays, but the video gives them a chance to flaunt their creative side, the recruitment director says. Fairly new in Canada, the video application concept has been used for years in the US. Rotman used the videos for the first time this year and the recruitment director is excited about the results. "I think we'll see an increase in the calibre of candidates who come in with a great sense of self-awareness and confidence in their own abilities." Toronto Star