Ryerson could benefit in four key ways from rebranding itself: Opinion

August 17, 2021
As Ryerson University’s task force considers how it will address Egerton Ryerson’s legacy, James Dunne from the CBC has detailed some of the ways that Ryerson might benefit from rebranding itself. The author explains that many community members do not feel that the institution is well represented by its namesake, and that students and staff are calling for change to align the name with the institution’s work. Dunne identifies four key ways that Ryerson may benefit: reputation, donations, marketing, and new partnerships. Dunne argues that a name change would be a step toward reconciliation, would protect Ryerson’s reputation and relevance, and could have financial benefits since donors want to see institutions exemplifying equity, diversity, and inclusion. CBC (ON)