Ryerson Students Use YouTube to Join Tuition Campaign

January 26, 2007

Always media savvy at Ryerson, the school's student union has released an online campaign leading up to the day of student protest against rising tuition.  Each day until February 7th, a new mock commercial will be posted through YouTube.com, featuring an individual dressed as Dalton McGuinty following Ryerson students around with his hand deep in their pockets.  The ads will feature the song "Hand in my Pocket" used in Capital One's recent TV campaign.  The ads can be viewed at www.youtube.com/reducetuitionfees. | Ryerson Student Union media release