Sauder adds video essay to application process

UBC's Sauder School of Business is piloting a video essay as part of the online application for the class of 2013. In contrast to uToronto's Rotman School of Management, whose new video component asks applicants getting-to-know-you type questions, Sauder has instituted an open-ended video essay. Applicants produce their own 60- to 90-second video and upload it to YouTube or Vimeo, with the response to the question "what motivates you, and why?" The video replaces one of 3 essays Sauder requires. The format is designed to "allow people to express themselves," says a Sauder official, noting that creativity is one component of the school's MBA curriculum revised this year. "To find and educate the leaders of tomorrow, we are looking for individuals who have a way of communicating professionally and clearly and are really trying to connect and engage with an audience." Globe and Mail