Sault College woos prospect with ketchup campaign

May 5, 2009

After learning that one of its prospective students loved ketchup and was considering Sault College or another institution, the college's recruitment officers sent Jordan Beller 3 bottles of Heinz ketchup, a college sweatshirt, a local newspaper article on the 100th anniversary of Heinz ketchup, and a greeting card. One individual has contacted Heinz to see if the company would contribute to Jordan's tuition. Should he attend Sault College, Jordan will be provided with a free meal of his choice on his first day on campus. Soo News