Seneca launches graduate certificate in esports marketing management

Seneca College has launched a new Esports Marketing Management (EMK) graduate certificate program. The program will cover topics such as digital and social marketing, sponsorship strategy, and influencer marketing and will meet the need for highly skilled marketing professionals in a quickly growing industry. “The Esports Marketing Management program at Seneca is unique in that the curriculum focuses on the industry’s niche demand for marketing professionals in sponsorship and branding,” said Chris McCracken, Chair of Seneca’s School of Marketing. “We’re the only postsecondary institution that prepares learners for this specialization.” Seneca (ON)