SFU ad campaign promotes new strategic vision

March 1, 2012

Simon Fraser University is running a multimedia advertising campaign showcasing its new strategic vision, which seeks to establish SFU as Canada's most community-engaged research university. Including transit, radio, social media, and online elements, the campaign features print ads running in the Vancouver Sun, Business in Vancouver, SFU's The Peak student newspaper, and various Vancouver-area community papers that have different takes on the theme of engaging students, the community, and research -- all on a bold red background. One ad titled "Engaging Communities: SFU campuses redefine the heart of the community" shows the iconic Woodward's site in Vancouver's downtown eastside where the opening of SFU's contemporary arts centre has led to a revitalization of the area. Marketing Magazine