SFU launches new look for athletics

August 15, 2019

Simon Fraser University’s Athletics & Recreation department has launched a new look for its sports teams. The new icon will be used by all athletic programs, competitive clubs, and youth camps. It draws on the original red and white school colours, as well as the vintage maple leaf and octagon shape worn by historic SFU student-athletes. “We are Canada’s NCAA team and we proudly Rep the Leaf in every competition,” said Senior Director of Athletics and Recreation Theresa Hanson. “Our new brand was inspired by, and honours, all of the talented student-athletes who have competed for SFU while moving us into a new era with a modern look and feel.” SFU (BC)