SMU’s Sobey School unveils new branding

September 24, 2013

The Sobey School of Business at Saint Mary’s University has this month unveiled a new visual identity with a brief, dynamic video that helps explain the rebranding strategy and adds depth and nuance to the logo through multiple visual metaphors. Sobey Dean Patricia Bradshaw uses the logo to describe the leadership qualities that the school aims to instill in its students: the ability to see things from multiple perspectives, “to hold creative tension, the quality of movement, openness at centre.” The logo includes the full name of the school and the university beside a graphic that has been compared to a box kite. SMU is also running a campaign to promote the launch of the logo; it is asking the SMU students to download graphics for use on social media, and handing out swag donning the new logo. Sobey News | Linked In | Video