Social media ad spending to top $80 million in 2007

December 17, 2007

Social marketing is hot -- not only with kids, but with advertisers as well. Advertising budgets are expected to have pushed more than $80 million into popular sites such as Facebook and MySpace by the end of the year (2007). Facebook showed 125% growth over the last year, due largely to the opening of its membership to the general public. MySpace had a much more modest 19% growth, but still earns almost three times as many unique visitors as Facebook (but not in Canada.)