Social media are here to stay

March 5, 2008

According to senior marketers at 71 global blue chip companies, social media marketing "is not a passing fad."  About half of those interviewed in a new study felt that using platforms such as Facebook, MySpace and blogs is "a vital component of corporate communications that should be monitored and allocated resources."   Academica Group has spent the last 14 months researching social media marketing potential for higher education institutions, and offers a free social network profile page via SkoolPool as well as custom social media solutions.  TNS Canadian Facts | SkoolPool | Social Media Solutions