Social network gadgets can triple your traffic

August 2, 2007

All the social network “add ons” rushing out of the gate have been shown to drive users back to the owner’s homepage (i.e. the Hot or Not Facebook application drives traffic back to HotorNot.com).  They also, however, pump up traffic at the social networking sites themselves.  One network saw its traffic triple when “widgets” were offered.  Another saw it quadruple.  “Widgets” allow you to track traffic statistics, click through patterns and all sorts of other valuable information – on top of generating hits back to your homepage.  Biz Report