Some Canadian business schools resisting urge to sell name

March 12, 2014

Globe and Mail contributor Daina Lawrence reports that while many Canadian business schools have raised millions of dollars in naming deals with donors, there are a few Canadian business schools that have decided “their names aren’t for sale.” The University of Alberta School of Business held a “Preservation of the Name Campaign” to raise money to make sure the school’s name could be preserved. The campaign raised more than $21 million (around the average donation for a naming) in just over 2 years, beginning in 2008. uAlberta School of Business Dean Joseph Doucet says he respects the naming decisions made by most other business schools, “but, for him, keeping the ‘Alberta’ name allows the faculty and students to feel a closer connection to the community and, in this global marketplace, other business leaders will know where these students come from.” Globe and Mail