Starbucks to go: coffee giant to deploy food trucks at 3 US campuses

August 20, 2014

Starbucks plans to position mobile stores at 3 US campuses this fall. Starbucks’ food trucks will appear at Arizona State University, James Madison University (Virginia), and Coastal Carolina University (South Carolina) as a pilot project. If successful, Starbucks may forge ahead with food trucks on more campuses. The trucks, which will be run by food services company Aramark, will feature menus that the company says will be “nearly identical” to their bricks-and-mortar locations. The trucks will also in some cases be able to keep later hours than traditional cafes. This initiative will mark the first time that Starbucks will deploy “to go” stores in North America. Toronto Star