"Stealth applicants" increasing at 78% of US campuses

April 29, 2008

The number of students who apply unexpectedly to US colleges and universities is on the rise, according to a survey of admissions deans and enrolment managers by the Chronicle of Higher Education. 41% of respondents said the number of "stealth applicants" -- students whose applications are their first contact with schools -- has increased greatly at their colleges over the past 10 years, and an additional 37% said the number increased somewhat. These developments pose challenges for enrolment forecasters, who are accustomed to predictive modelling of yield rates based on student visits and requests for information. The Chronicle of Higher Education (subscription required)