"Study like a scholar, scholar"

July 22, 2010

Brigham Young University's Harold B. Lee Library recently produced a promotion video parodying the popular "Smell like a man, man" Old Spice commercial. (The Globe and Mail's Simon Houpt wrote that Old Spice's 2-day campaign of personalized short videos "felt like a watershed moment in the history of social media"). The library's student-driven Multimedia Production Unit shot the video in one day in June, and posted the final product online on July 15. Since then, the video has garnered over 1.4 million views on YouTube. The "man your grades could be like" tells scholars they could have grades like his by studying like him -- at the library. "Did you know that 8 out of 5 dentists say that studying in the library is 6 bajillion times more effective than studying in your shower?" The "New Spice" blog features a behind-the-scenes look at the making of the video, production stills, and links to media coverage. Brigham Young U News Release | New Spice (promo video blog) | Globe and Mail