Suffolk University suspends controversial ad campaign

September 29, 2014

A provocative ad campaign launched this summer by Boston area Suffolk University has been put on pause, reports Inside Higher Ed. The campaign promoted Suffolk as anti-elite and a destination for hard-working students. Print ads that read “Suffolk students rely on their will to succeed, not their father’s will,” and “A university whose students have their nose to the grindstone instead of stuck up in the air” were described as attempts to separate Suffolk from the “noisy market” of Boston’s elite PSE institutions. Although the ads received some negative feedback on social media, the ad agency that produced the ads said there was also a lot of positive feedback. Greg Gatlin, VP of Marketing and Communications at Suffolk, said the decision to pull the campaign and explore other ideas is based on new leadership and “a desire to increase the university’s visibility in a larger region.” Inside Higher Ed