Sustainability a popular recruitment tool in the US

Universities and colleges across the US are increasingly incorporating an environmental focus in their recruiting efforts. At Washington, D.C.-based American University, prospective students are taken through the institution's arboretum and green-certified buildings. Dubbing itself "The Green University," Colorado State University, which is building what could be the largest solar power plant on a university campus, is looking into buying battery-powered vans to shuttle prospective students and their parents around campus. According to the 2010 College Sustainability Report Card, 69% of colleges and universities reported incorporating a sustainability message during the admissions and student orientation processes, up from 27% in 2009. USA Today