TDSB proposes video advertisement in Toronto high schools

October 14, 2009

The Toronto District School Board has sent out a request for proposals for a pilot project to install digital information screens in Toronto high schools, and the supplier of video signs would have the right to sell space on them to cover equipment and operating costs. While the paid content would be "non-commercial" and limited to such promotions as post-secondary recruitment, some education watchers are raising concerns about the project, with one calling it a "slippery slope." Globe and Mail