Teens may be leaving Facebook for app-based social networks

January 6, 2014

Facebook CFO David Ebersman recently announced that the social network has seen a decrease in daily usage among teens of “questionable significance.” Tom Smith, Founder of the Global Web Index digital consumer research project, predicts that in the next year “we’ll continue to see active teen Facebook use decline and see the rise of very targeted apps, as mobile becomes the primary form of Internet use among younger groups.” Such apps include Instagram (owned by Facebook), WhatsApp and Snapchat. Smith explains that Facebook was created in the pre-mobile, “PC era,” and that the more photo-centric and less “verbose” mobile apps resonate more with teens. Maclean’s suggests another factor could be Facebook’s perceived higher security issues, which in reality are no less risky for other social media apps. Maclean’s On Campus