Telfer launches refreshed brand

February 11, 2015

The Telfer School of Management at the University of Ottawa held an event last week to launch its new, refreshed brand. The brand focuses on the tagline "connects you to what matters," a phrase that is intended to reflect the school's mission to "maintain a network of high-quality connections." The new brand is the product of a year-long process that began with the establishment in January, 2014 of a steering committee comprising staff, faculty, and alumni, who were tasked with moving forward from the previous brand, "linked with leadership." In a statement, the school said that the new branding "represents a natural evolution of the brand and builds on the solid foundation developed under the previous tagline." Telfer News Release