Tips for institutions to optimize YouTube content

November 27, 2009

The viral success of the "lipdub" produced by UQAM students illustrates how powerful YouTube videos can be when it comes to promoting an institution to Web users, traditional media, and the general public. To increase the likelihood of your institution's YouTube videos being found, liked, and shared, consider adding your school's YouTube channel to YouTube EDU. Make videos that are easy to share by leaving "embedding" turned on so external websites may embed the videos. Select keyword-rich titles, descriptions, and tags for videos to improve your chances of being found. Institutional videos should contain at least some element of branding, and schools should interact with viewers who leave comments about their videos. University Business