Tips for using Twitter in higher education

May 5, 2009

When it comes to using Twitter, colleges and universities should place authenticity before marketing, as Web 2.0 is about having personality and inspiring conversation, writes Heather Mansfield in University Business. Because Twitter is about conversation, it is important to follow everyone who follows you. Schools should provide value to followers, not chitchat. Don't treat Twitter as an RSS for news releases unless you have a specific news account. Mansfield recommends having separate accounts for news, admissions, alumni, etc. Given that the vast majority of Twitter users are over 35, Twitter has potential for engaging alumni and recruiting non-traditional students. University Business