Trend in institutions running student-oriented marketing campaigns

December 11, 2009

An article in Friday's Globe takes notice of a trend in post-secondary institutions developing ad campaigns appealing to today's prospective students by taking into consideration their mindset, targeting them where they're at, and focusing on what kind of experience they would be provided on campus. The article cites examples of several recent campaigns mentioned in the Top Ten -- King's University College's student-developed social media campaign, Centennial College's everyday-teen campaign, and Lakehead University's "I Think for Myself" campaign. Also noted is Algoma University's controversial "681 kilometres" campaign, which emphasized the distance that GTA students could put between themselves and their strict parents. Globe and Mail