Two-way, "conversational marketing" is appreciated

February 14, 2008

The latest EduWebBuzz blog entry talks about something very near and dear to our hearts here at Academica Group: Conversational Marketing.  Brian Niles says "stop speaking at your audience, and start embracing the conversation."  Students, and even their parents, are talking more than ever thanks to the evolution of Web 2.0. They want to be heard and they want their questions answered.  (Conversational marketing is also the principle behind Perspectives, a multimedia DVD and curriculum tool designed by Academica Group for CMSF and the BC Ministry of Advanced Education.)  EduWebBuzz | Perspectives Case Study