uAlberta launches "What's Next" awareness campaign

February 25, 2013

The University of Alberta has embarked on a campaign called "What's Next" in an effort to raise awareness of the institution across Canada. At the heart of the campaign is a series of letters in which campus community members describe the projects they are working on and why they matter, all while explaining the uAlberta community's vision for the future and highlighting the university's provincial, national, and international impact. The campaign is using print and out-of-home advertising, online advertising and radio, and will be featured in publications such as the Globe and Mail and Maclean's. The letters are being showcased on large posters and banners in elevators in the Toronto airport and other targeted business buildings. All advertising will direct viewers to the What's Next website, which features a series of 2-minute videos with campus community members telling their own story of What's Next. uAlberta News | What's Next