UBC's ISIS Research Centre to re-brand itself

October 1, 2014

UBC’s ISIS Research Centre has announced that it will re-brand itself as a result of the similarity between its name and the acronym commonly used for the Islamic State of Iraq and the Levant. In an announcement, the Centre said “in light of escalating and violent events associated with the name ISIS in the last several months, and after serious discussions with our stakeholders, we have decided to rename the ISIS Research Centre.” The Centre’s Executive Director James Tansey said that the name is a reference to the Egyptian goddess Isis, rather than an acronym, but acknowledged that there was some fear that current connotations of the name would cost the Centre sponsorships. “We just decided that given [the other] ISIS really seems to be sticking around  that at some point we just need to bite the bullet and make the change,” he said. Vancouver Sun

Postscript: December 9, 2014

The ISIS Research Centre at UBC’s Sauder School of Business has a new name: from now on, it will be the Sauder School of Business Centre for Social Innovation and Impact Investing. The Centre made the decision to rebrand itself given the ongoing violence being perpetrated by ISIS combatants in Syria and Iraq. “Over the past several years we have made great strides building positive associations between our work and our brand. These associations are being tarnished and we’ve become increasingly concerned that our outreach efforts are being hampered by miscommunications,” said Executive Director James Tansey. The new name emphasizes the centre’s work on impact investment, a strategy that balances social and environmental objectives with financial goals. UBC News