UK campaign promotes "another way forward"

August 14, 2007

Edge Commercial

A new TV campaign launched last night in the UK features a pushy father teaching his son to drive dangerously, sideswiping other cars as he drives the wrong way up a one-way street.  Asking "are you pushing your kids in the wrong direction?," the Edge Foundation targets “educational snobbery” and tells parents not to “bully” their children into attending university instead of practical or vocational education. Of course, the spot is already on YouTube!  The Guardian | Another Way Forward site  |  Edge.co.uk