Universities adopting video technology for admissions interviews

September 4, 2014

A Toronto-based firm is providing technology for PSE institutions who want a better look at candidates for admission. Kira Talent started out by focusing on company recruitment programs, but has found a market among college and university recruiters who want to reduce the number of essays they have to review. “By forcing [applicants] to do a video interview right on the spot, where their communication skills and English skills are put to the test, it’s a great way to get a real and authentic glimpse of who the student is and what their skills are like,” said founder and University of Waterloo graduate Konrad Listwan-Ciesielski. Applicants submit short videos in response to questions. The videos are then embedded into an application package alongside traditional materials. “This helps us very quickly to see this individual under a pressure situation and how they react so we can see their poise or lack thereof,” said Shai Dubey, Director of the MBA program at Queen’s University, a Kira Talent client. Listwan-Ciesielski says his firm is also developing a tool to evaluate writing abilities on the spot. Globe and Mail