Universities customizing programs for private organizations

October 30, 2013

Universities in the US have begun to customize academic programs for specific businesses, reports MiBiz magazine. Grand Valley State University’s Seidman College of Business designed an MBA degree to help Spectrum Health develop a new generation of executives, and GVSU is using the partnership to develop similar programs for other large employers or a consortium of employers in the region. Future initiatives could come in the form of customized degree programs or professional certification courses, tailored to a specific employer’s needs. “Just as any business needs to adapt to changing marketplace dynamics, universities have to adjust to the changing demands of employers,” says Sri Sundaram, Associate Dean of Seidman. Other examples of customized programs include Davenport University’s undergraduate business degree, geared specifically for Michigan’s growing insurance industry, and a Western Michigan University MBA program customized for engineering firm Parker Hannifin Corp. MiBiz