UoGuelph to launch analytics centre focused on consumer data

January 26, 2019

The College of Business and Economics at the University of Guelph is set to launch the Marketing Analytics Centre, a research centre that focuses on marketing analytics and consumer-driven big data. “Future business success will be dependent on how marketers leverage their customer’s digital footprint,” said Tanya Mark, the Centre’s Director. “Our centre will give industry and policy-makers the insights and expertise to stay relevant and competitive in this hyper-competitive digital age.” A UoGuelph release adds that the Centre is the first in Canada to use business analytics to explore consumer behaviour in the food and health industries. UoGuelph (ON)